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e-barometern Q4 visar att 61% av kvinnor mellan 30-49 år har e-handlat kläder eller skor under det senaste året.


2012-02-20

e-barometern har nu börjat mäta också heminredning- och möbelförsäljning på nätet. Heminredning och möbelförsäljning ökade under sista kvartalet 2011 med 22% jämfört med samma period året innan.

e-barometern Q4 visar att e-handeln år 2011 uppgick till 27,6 miljarder kronor.
Trots vikande konjunktur i allmänhet var tillväxten starkast under årets sista kvartal som visade en ökning med 13%.

När sista e-barometern Q4 publicerats kan man konstatera en stark avslutning på e-handelsåret 2011. Mot bakgrund av en vikande konjunktur i allmänhet visar en generell tillväxt med 10,6% jämfört med föregående år att e-handeln växer starkt.

De som e-handlar kläder är mer frekventa i sina köp än den genomsnittliga e-handelskonsumenten. 89 % av de som handlat kläder på nätet har e-handlat varor de senaste tre månaderna jämfört med 72% som är genomsnittet.

Inför att konsumenten köper kläder söker 69% i sökmotor som Google innan köpet sker.

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På Shoppinggallerian Shoppinggalleria.se kan du shoppa från flera olika fysiska butiker samtidigt. Du kan handla från alla butikerna i en order och i en "kassa". Du betalar ingen frakt inom Sverige när fraktfirman DHL levererar varan direkt från de fysiska butikerna till dig som shoppat.

Kunden kan välja att ringa Shoppinggalleria eller den fysiska butiken direkt om konsumenten vill ha råd eller undrar över något.

Louise har stor erfarenhet från att starta upp webshop för flertalet fysiska butiker och säger att det är viktigt att som butikernas gemensamma marknadsplats inte växa för snabbt. Förtroende måste byggas successivt mellan butiker, konsumenter och butikernas gemensamma marknadsplats Shoppinggalleria. Man bör lägga den tid som det tar att bygga fortroende säger Lousie Olegård.

Shoppinggallerian Shoppinggalleria.se har egna fotografer. Det är en viktig framgångsfaktor säger Louise. Bra bilder och bra faktatexter är avgörande för att konsumenterna vid varje tillfälle skall vara nöjda med sin shopping. Ju bättre texter och bilder som visas för en produkt, desto fler nöjda kunder får man och därmed färre returer säger Louise.

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